Matthew Wolfe New Media Specialist

Proven record of meeting short and long term goals

Experienced in content delivery, graphic design, video production, and video editing

Solid background in team leadership on new projects, and major business-model changes

  • HTML
  • CSS
  • XML
  • WordPress
  • Adobe Photoshop
  • Adobe Illustrator
  • Final Cut Pro
  • Adobe AfterEffects
  • Adobe InDesign
New Orleans CityBusiness - New Orleans, LA Nov. 2010-Present
New Media Specialist

  • Responsible for overall maintenance, optimization, troubleshooting and content posting for the paper’s WordPress site
  • Control of the company’s social media accounts and distribution of two daily email messages to subscribers
  • Assembled a digital media plan for the publication, which includes live coverage of news events and utilizing appropriate third party tools
  • Participation in content discussions with editorial staff, creation of multimedia content for the website and staff training for all digital tasks
  • Reporting and coverage of local news events
  • Member of a five-person Dolan Media online panel, which presented digital guidelines to the company’s 83 editors and Dolan Leadership Institute participants

The Desert Sun - Palm Springs, CA August 2006 - October 2010
Multimedia Editor

Palm Springs, CA

  • Project head for launch of site, creative team member for a corporate redesign initiative test site and project manager for sales/marketing micro-sites
  • Oversight of site organization, posting operations and staff training for
  • Collaboration with newsroom staff for brainstorming of online media content and daily site layout plans, head of social media task force, videographer and editor for multimedia content
  • Manipulation of content visualization through XML, HTML, CSS, and Javascript coding and distribution on private CMS platforms, WordPress and Tumblr
  • Coordination of web coverage for major local events, breaking news coverage and overall site design

KPSP-TV - Thousand Palms, CA September 2002 - August 2006
Promotions Coordinator

  • Created and implemented promotional strategies, branding, graphic standards and procedures, giveaways, and ad campaigns
  • Contributed to daily news content discussions and maintained constant communication with the newsroom for immediate updates to our broadcast plan
  • Wrote, produced, edited, and scheduled daily and extended run commercial spots for on-air broadcast, designed advertising artwork for local print outlets, edited and distributed audio commercials for radio broadcast
  • Recognized as Employee of the Month on four occasions

White Knight Broadcasting - Shreveport, LA August 2000 - September 2002
Promotions Manager

  • Maintained control of all on-air and off-air promotional materials for three television stations
  • Negotiated and purchased in radio, print, outdoor, and cable advertising for these three stations
  • Oversight of a network affiliation changeover - including contract negotiation, programming changes, and promotional blitz


  • 2009 Innovation Award Winner, The Desert Sun
  • 2009 Online News Association Finalist (Breaking News)
  • 2009 CNPA Winner (Breaking News)/2nd Place (Best Website)
  • 2009 Gannett Talent Development Program Mentor
  • 2010 Gannett Mentoring Program Mentee

Louisiana State University, Shreveport
Business Administration — 1996-2000

Matthew Wolfe — — (504) - 272-7250